Pavilions of waiting for urban transport belonged to so-called street furniture are an integral part of the urban transport infrastructure serving land passenger traffic. As advertising carrier on the bus stops city format 1,2 x 1,8 m is used – light poster (light box) built into pavilion construction. This format except bus shelters is used on outdoor freestanding structures – pylons (see section Advertising on city formats, pylons 1,2 x 1,8 m). HideRead more
Types of constructions:
- Static - one advertising surface on one side is shown
- Dynamic (rollers, scrollers) – allow to show several advertising surfaces (till 5).Change images (every 10 seconds) attract attention to the advertising
Both types are used inside illumination to efficiently display advertising at night. Advertising at bus stops is a popular type of outdoor advertising, oriented, first of all, on flows of pedestrians, passengers. Bus drivers, routes, trolley buses, cars are also consumers of advertising.
The most effective advertising at the bus stops works at the network, package placement. At the package placement of advertising, depending on goals, definite areas, crowd places of people, definite target audience is covered.